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From start to finish, each step of our manufacturing process is done with you, our loyal consumer, in mind. We are inspired by the never-ending quest to solve our customers' hair care needs, which is why we rigorously test and research each product until it is just right. Rather than create a product for one specific group of people, we design each of our products to produce perfect hair results for all of our customers, whether they are a novice or a hair care professional. To go the extra mile, we design each tool with high-quality materials and impeccable craftsmanship to ensure longevity, leaving you with a priceless tool that lasts for years and years to come. And if that wasn’t enough, we offer an industry-leading warranty replacement program to guarantee that you’re always taken care of.


Providing attainable beauty at an affordable cost, we always strive to bring “first to market” technology and ingredients to the industry that offer dependable styles that truly last.


Created by professionals for professionals, Sutra® Beauty has paved the way as leaders in innovation, offering next level hair styling tools and exclusive beauty products that deliver reliable results with every use. Bridging the gap between salon and at home use, our thoughtfully designed products allow you to achieve professional, salon-worthy looks and styles with ease.


Reversing the practice of using styling tools that typically overheat and strip the hair of its natural moisture, our innovative tools and haircare products incorporate technology with effective ingredients that protect hair from daily use of heat appliances which promote strong,healthy, hydrated, and rejuvenated hair.


Quality you can count on, attainable beauty you can afford, and styles that truly last; Sutra® Beauty offers professional, high-quality beauty products that are always cutting edge and at the forefront of all emerging trends, continuing to lead the way in first to market innovation within the beauty industry.