Our Most Loved Items

Discover our remarkable collection of the best hair tools and products, offering a variety of options to suit every hair type and style preference.

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IR INFRARED Thermal Styling Brush 43MM IR INFRARED Thermal Styling Brush 43MM
Sale
IR INFRARED Thermal Styling Brush 43MM
$110.00 $88.00
IR2 INFRARED Flat Iron - 1" IR2 INFRARED Flat Iron - 1"
Sale
IR2 INFRARED Flat Iron - 1"
$175.00 $140.00
IR INFRARED 2" Blowout Brush IR INFRARED 2" Blowout Brush
Sale
IR INFRARED 2" Blowout Brush
$110.00 $88.00
IR INFRARED Thermal Styling Brush 32MM IR INFRARED Thermal Styling Brush 32MM
Sale
IR INFRARED Thermal Styling Brush 32MM
$110.00 $88.00
IR INFRARED 3" Blowout Brush IR INFRARED 3" Blowout Brush
Sale
IR INFRARED 3" Blowout Brush
$110.00 $88.00
hand-holding-heat-guard-renewal-spray-lavender-bottle-white-nozzle Blonde woman touching her hair
Sale
Heat Guard® Renewal Spray
$28.00 $22.40
Heat Guard Hair Serum Heat Guard Hair Serum
Sale
Heat Guard® Hair Serum
$45.00 $36.00
Step 01 Cleanse and Condition Set Step 01 Cleanse and Condition Set
Sale
Step 01 Cleanse and Condition Set
$94.00 $64.00

Just Launched

SUTRA's IR Infrared Thermal Brush 32MM.
Featuring our Healthy Heat™
Infrared Technology.

IR INFRARED Thermal Styling Brush 32MM IR INFRARED Thermal Styling Brush 32MM
Sale
IR INFRARED Thermal Styling Brush 32MM
$110.00 $88.00

Healthy Hair Starts At the Root

Products designed to promote healthy hair and eliminate further damage, strengthening and revitalizing hair with every use.

Start your journey

Protect your
hair from heat

Stop the damage cycle with, hyaluronic acid
infused, Heat Guard® Hair Care

Heat Guard Hair Spray Heat Guard Hair Spray
Sale
Heat Guard® Hair Spray
$29.00 $23.20

A Blowout Brush that does it all

Create soft, beachy and tousled textures, smooth and defined curls and hyper-voluminous blowouts with the iBOB collection.

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Hand-holding-three-inch-diameter-brush-attached-to-interchangeable-base Interchangeable 3" Blowout Brush With Base
Sale
Interchangeable 3" Blowout Brush With Base
$80.00 $64.00
one-inch-diameter-round-interchangeable-brush-attachment Hand-holding-one-inch-diameter-brush-attached-to-interchangeable-base
Sale
Interchangeable 1" Blowout Brush Attachment
$50.00 $40.00
Two-inch-diameter-oval-interchangeable-brush-attachment Rose-gold-barrel-and-pin-bristles
Sale
Interchangeable 2" Blowout Brush Attachment
$50.00 $40.00
Interchangeable AirWand™ Curler Interchangeable AirWand™ Curler
Sale
Interchangeable AirWand™ Curler
$50.00 $40.00
Interchangeable V Brush Interchangeable V Brush
Sale
Interchangeable V Brush
$50.00 $40.00

Prevent + correct damage using our Heat guard® Hair care

Using Heat Guard® allows you to style daily without having to compromise your hair's health.
After
Before
After Before

One Base, Endless Possibilities

An unparalleled curling and waving experience to add to your styling routine. Create unlimited styling options from beach-inspired waves, defined curls, or super-smooth ripples.

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4-in-1 Interchangeable Spring Curler Set 4-in-1 Interchangeable Spring Curler Set
Sale
4-in-1 Interchangeable Spring Curler Set
$150.00 $120.00
Hand-holding-interchangeable-curler-base-with-waver-attached Interchangeable Waver with Base
Sale
Interchangeable Waver with Base
$100.00 $80.00
5-pc Interchangeable Curler Set 5-pc Interchangeable Curler Set
Sale
5-pc Interchangeable Curler Set
$150.00 $120.00
interchangeable-waver-attachment-triple-barrels interchangeable-curler-base-quick-release-button-barrel-detached
Sale
Interchangeable Waver Attachments (3 Sizes)
$60.00 $48.00
4-in-1 Interchangeable Clipless Curler Set 4-in-1 Interchangeable Clipless Curler Set
Sale
4-in-1 Interchangeable Clipless Curler Set
$150.00 $120.00

OUR COLLECTIONS

Infrared Series

Infrared Series

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iBob

iBob

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iCurl

iCurl

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Our Experts

Image of pro stylist Lucy Gedjeyan
Heat guard protection against heat damage
Image of professional stylist Scott King