Our Story

Our Story

Sutra Beauty was founded in 2007 by passionate hair professionals who envisioned a world of beauty in which top of the line beauty tools and products could be used by every day people who want to have beautiful hair.  Our ongoing research and development has allowed us to introduce the best and most advanced products both to the beauty industry and to beauty enthusiasts everywhere. Our mission is to provide advanced professional-grade styling products that allow home users to express their creativity, and get gorgeous results without the time and expense of going to the salon.

The Sutra collection utilizes the latest in hair styling technology with far infrared heating, ionic generators and infused flat iron plates to speed styling and minimize heat damage to hair.  Our product line includes 100% Solid Ceramic Flat Irons, Clipless Curling Irons, shampoo, conditioner and a variety of hair products intended to maximize the health of your hair. We combine the best technology with hair styling expertise, which results in product design that keeps your hair  healthy, strong, and beautiful.

Our dedicated team of beauty professionals and product developers, along with exceptional feedback from our customers have contributed to the success of Sutra. We take pride in the innovations we have been able to introduce to the world of hair care and beauty.  We have such confidence in our products that we offer a Lifetime Warranty on all of the hair tools we sell.

With Sutra hair styling tools and products, you'll discover a whole new world of styling possibilities for beautiful hair.