About Us

What's your look?  Curly? Sleek? Bed head?  Beachy waves? Wet and wild?  We bring you the hair styling tools and hair care products that will turn your vision into reality.  A company driven by innovation to create the hottest hair styling products didn't come together by accident.  Sutra Beauty was founded in 2007 by passionate hair professionals who had a vision of providing top of the line hair care tools and products to both hair styling professionals and beauty enthusiasts who want to create drop-dead gorgeous styles and look amazingly Instagram-ready every day.

Located in Los Angeles, California, we go to all the major fashion events and hair shows to stay on top of the latest LA trends in hair styling. Our research and development team is always searching for improvements in technology that allow us to introduce the best and most advanced products.  Our mission is to provide professional-grade styling tools that allow anyone who cares about hair to express their creativity, and get gorgeous results without the time and expense of going to the salon.  We know that our customers want the next-generation tools it takes to achieve the looks created by celebrity stylists every day, and they also want to have fun along the way, so our curling irons, flat irons, heated brushes, blow dryers and other styling tools come in the hottest colors and playful patterns that you can't help but feel good about.

The Sutra collection utilizes the latest in hair styling technology with far infrared heating, ionic generators and unique plate infusions to speed styling and minimize heat damage to hair.  Not only do our products look good, but they work better, faster and with less hair damage than other products on the market. Our product line includes 100% Solid Ceramic Flat Irons, Blow Dryers, Clipless Curling Irons, styling combs, shampoo, conditioner and a variety of hair products, like hair serum, hair cocktail and hair masks intended to maximize the health of your hair. We combine the best technology with hair styling expertise, which results in product design that keeps your hair  healthy, strong, and beautiful.  If your creativity moves you to edgy new styles, look to us for the innovative tools that will take you there. 

With Sutra Beauty's cutting-edge hair styling tools and hair care products, you'll discover a whole new world of styling possibilities that help you make your inner beauty shine right through to your hair.  Follow us on Instagram @SutraBeauty for styling inspiration, and join our mailing list for news and promotions.

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